Season 1: Siba’s Story

“I believe that I have the right tools to help me with any struggles I could face in the future. There’s no obstacle that I can’t overcome.”

Siba Ayoub was stagnating. Having transitioned from a career in archaeology into the hospitality industry, she watched as her colleagues were promoted and recognized while she stood still. She was becoming more and more frustrated with her job, with not being noticed, not advancing.

Siba began working with ICF Credentialed Coach Suhair Fakhoury, PCC. Suhair is an executive, leadership and career coach based out of Dubai.​

Because of coaching, Siba was able to become less reactive to her situation and more mindful of her own attitudes and behaviors. Through coaching she was able to make changes, which resulted in a significant promotion and a prestigious award from her company.

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